This infographic was designed as a collateral piece and for use in conjunction with an integrated content marketing campaign to promote the launch of a new product line.
The company needed a piece of collateral that was eye-catching and would engage visitors to their booth at an upcoming industry trade show. By utilizing the company's bright, brand color palette and opting for a piece that the user could interact with (checklist) while speaking with representatives during the event, it resulted in a more effective piece.
