Original logo and identity design for Hey Willow Handmade, a startup located in Charlotte, North Carolina with a focus on offering handmade eco-friendly, fashion forward children's clothing and accessories.
The client requested an identity that was both inviting to her target audience (new families, eco-conscious consumers) as well as representative of the brand itself. The brand was named after the client's own daughter, and during an initial consultation, the client mentioned that elephants had been a motif used to decorate her child's nursery so I decided to integrate this theme into the logo to add a personal touch.
To achieve the client's goals, I began by creating a custom vector illustration of an elephant that evolved into the final logotype. The additional integration of neutrals and soft pastels within the color palette, as well as supplemental instances of texture assisted in bringing together a cohesive identity with an earthy, organic aesthetic that echoes the company's product line.
In addition to the logo and identity for Hey Willow Handmade, I also designed business cards, gift certificates, and product hang tags for the brand.
