Original logo design created for Blue Agave Mexican Bar & Grill, a restaurant located in Greensboro, North Carolina that underwent new ownership and was in need of a rebrand.
The client requested an identity that would appeal to a new audience within their target market, while also maintaining the trust and equity that the restaurant had built with it's former patrons.
I built the logo based off of the new establishment's name, and created a stylized agave cactus plant as the main focal point. From there, I added in typography to accent and complete the logo design.
Additionally, I created a detailed branding board for the restaurant to help them plan their content creation and overall marketing strategy for the restaurant's re-opening and beyond.
